Two services competing for attention.
Visitors needed to understand both sides of the business immediately and choose a path without digging through navigation.
WebDotMe / Case study 01 / 2026
LITTLELUTESTUDIO
Embroidery + mobile spray tanning
By Megan in Philadelphia.Visit live site ↗
By Megan in Philadelphia.Visit live site ↗
ClientLittle Lute Studio
What I didStrategy, design, development + launch
The tensionTwo services. One identity.
One brand. Two completely different reasons to show up.
Little Lute Studio combines personalized embroidery with mobile spray tanning. The site needed to make that split immediately understandable, give each service a clear path forward, and keep the personality that makes the business memorable. The design leans into the contrast instead of hiding it.
02
The problems to solve
Small-business websites often lose people by trying to say everything at once. This project was designed around four common problems from the start.
A real personality getting flattened online.
The design needed to feel polished without turning a personal local business into something generic or overly corporate.
A concept that could fall apart on a phone.
The oversized type, service split, imagery, and calls to action had to stay intentional on the screen most customers would use first.
Attention without a clear next step.
Every expressive moment still had to guide people toward the correct service, information, and booking path.
03
The live homepage
01 / Separate
Make the two sides obvious.
The visitor should understand the business before they have to think about navigation. Big type, distinct imagery, and the “choose your side” concept turn the unusual service mix into the idea.
02 / Personality
Keep the weird part.
The typography and composition are intentionally editorial and a little off-center. The goal was not corporate polish. It was a site that still feels like a real person made the business.
03 / Build
Make the concept survive the phone.
The layout is treated mobile-first so the oversized type, imagery, and service split still feel designed when there is almost no horizontal room to work with.
The site doesn’t explain the personality. It behaves like it.
See Little Lute live↗